STRA501, Digital, Social Media and Marketing Strategy
The course examines digital marketing strategy, implementation and execution of activities that help marketers sell to other businesses and to consumers. The course also provides students with a detailed understanding of many digital channels and platforms. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.
The “E” stands for electronic networks, those networks that affect how products or services can be sold. E-Commerce or E-Business is a proactive approach to reach external customers, suppliers, and partners, in order to create sales, take orders, and deliver the goods and/or services to the consumer. This business model uses electronic means to reach the desired consumer. The student will be exposed to the management of “E” as an economic model for awareness of and delivery of the intended goods and services to the appropriate consumer.
FINM503, Corporate Financial Management
This financial management course will help students understand the basic tools that are used to value investment projects and companies. The course will provide an understanding of how firms should raise funds for their investments. The course will also provide knowledge of how investment and financing decisions are made. Finally, the course will provide a framework from which to appreciate the challenges faced when applying theoretical frameworks to real world situations.
RISK504, Corporate Strategy and Risk Management
Risk exists in every venture. This course will help the learner understand the financial and managerial risks present in the entity. The success of an organization depends on being able to identify the critical risks associated with the firm and to manage these risks in order to maintain an ongoing and successful operation of the firm.
OPER505, Process and Operations Management
This course focuses on how an organization’s operations should be managed. One focus will be to relate how operations management contributes to the overall well-being of the firm. Included will be information on decision-making tools and techniques that would affect the operation’s viability. Of particular importance will be the understanding that as commerce changes, operations may need to change so as to be relevant to the business and customer community.
SUPP506, Supply Chain Logistics and Management
In supply chain and logistics management, talent must understand the components involved in this process. Integration is important—integrating the components to make the firm viable. Purchasing has be appropriate for the viability of the firm. Distribution is critical in getting the finished good to the appropriate consumer. Operations need to be consistent with the other 3 components. Students will learn how to integrate these four components to create the right flow of these components creating a successful venture.
COMM507, Strategic Communication and Leadership
This course will help students appreciate the challenges facing corporate leaders in communicating the appropriate information to employees and the corporation’s customers, and the industry. Included in the course will be information on conflict management, ethics, and persuasion of target audiences. The student will also be exposed to the need to understand cultural differences when communicating to different audiences.
LEAD508, Leading and Managing in Changing Times
This is a course that grounds individuals in the study of leadership. The course gives students a realistic view of the requirements of true not imagined leadership. Included in the course will be information on the growth of leadership, and the progression of leadership theory. The student will understand why some organizations succeed, while others fail, given similar resources and industries.
MKTG509, Marketing Research for Decision Making
Managers and leaders need to know the marketing environment in order to properly create the messages to help products gain acceptance. The buying public needs to be aware of and gain an interest in acquiring the products and/or services of the firm. Consumer behavior and awareness changes as a result of social media. The student will learn appropriate marketing channels and how to promote and sell goods and services in the changing market.
INTL510, International Business
Many corporations start domestic operations that eventually can be expanded internationally. This course will help the student understand the risks associated with venturing into or marketing in a foreign country. The student will understand the risks associated with the legal, monetary, and cultural environments of operating in or selling to customers abroad. The student will also learn how to make appropriate country selections in marketing and selling abroad. Consideration will also be given to exporting, importing, and the political implications of doing business with and in a foreign country. Finally, the student will be exposed to the various challenge inherent in international commerce.
ECON511, Applied Economics
Economics is critical as a management tool to determine competitiveness, productivity, and growth as these help the firm prosper. Management must be knowledgeable with economic concepts to make appropriate domestic and global decisions. The course will help the student understand the economic forces in play in commerce. These forces will include supply and demand, as well as political forces which can impact sales and profitability.
INFO512, Information Systems
The course exposes the student to the need for and importance of information systems within industry. Managers need the appropriate information on the movement of goods and services, and activities of individuals responsible for the firm’s management of integrated tsks. Students need to know how technology works and how it can help a firm succeed in its acquisitions, storage, processing, and analysis of its functions. Information systems make the firm more effective and more responsive to the environment in which the firm operates.